web design tip: google adsense tips
Suprabhat Saha.
www.Ebiz4ever.tk
Wednesday, March 11, 2009
Tuesday, January 29, 2008
Understanding Google policies
Part 1: Join the AdSense Program:
We discussed earlier how rewarding the Google AdSense program can be. However, joining the Google AdSense program is not that easy or everyone in the world would do it (which would defeat its purpose, ultimately).To me Adsense is Advertising Sensation . And you have to ahve a good sense for understanding the Google policies for Adsense.
You have to be approved by Google in order to create your AdSense account and start earning money from it.
How do you get approved? Google famously has never publicly published details of its approval process, there are tips you should follow to ensure a high possibility of getting approved.
The good news is that Google does publish its policies and you do not need to be a member to read them. You should read them and be certain that you are in 100% compliance with them, not only when attempting to start your AdSense account, but once you are already a member. They update these policies regularly and a violation will get you suspended. A list of Google AdSense policies can be seen at: http://www.google.com/adsense/policies
Content – The Key to AdSense!
As stated earlier, we cannot say exactly how Google decides to accept or reject a site. However, one thing is for sure – the main criterion for approval is always the content of the website!
Most sites get rejected simply because they do not have any – or enough – good content. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own products and services. Google is one of the smartest companies on the Internet, and they can easily tell “junk” content from “real” content, even if many web surfers themselves can’t. Google approves websites that have significant real content. These could be in the form of informational articles, analyses of various topics, and much more. For business websites that solely focus on selling their products and services through their website, including informational articles about their industry is smart, and this data is usually pretty easily available.
Another reason why most business websites do not qualify for the program, is that most businesses are specialized, and these websites are most likely to get Ads from their competitors, as only those ads would be relevant. As discussed, competitor ads would be blocked by you, filtered by Google, or both, so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus only on links for generating search engine traffic do not have any content at all, according to both common sense and Google. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words each and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.
We’ve developed a 5-Step plan for success.
I will discuss that in my latter posts.
We discussed earlier how rewarding the Google AdSense program can be. However, joining the Google AdSense program is not that easy or everyone in the world would do it (which would defeat its purpose, ultimately).To me Adsense is Advertising Sensation . And you have to ahve a good sense for understanding the Google policies for Adsense.
You have to be approved by Google in order to create your AdSense account and start earning money from it.
How do you get approved? Google famously has never publicly published details of its approval process, there are tips you should follow to ensure a high possibility of getting approved.
The good news is that Google does publish its policies and you do not need to be a member to read them. You should read them and be certain that you are in 100% compliance with them, not only when attempting to start your AdSense account, but once you are already a member. They update these policies regularly and a violation will get you suspended. A list of Google AdSense policies can be seen at: http://www.google.com/adsense/policies
Content – The Key to AdSense!
As stated earlier, we cannot say exactly how Google decides to accept or reject a site. However, one thing is for sure – the main criterion for approval is always the content of the website!
Most sites get rejected simply because they do not have any – or enough – good content. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own products and services. Google is one of the smartest companies on the Internet, and they can easily tell “junk” content from “real” content, even if many web surfers themselves can’t. Google approves websites that have significant real content. These could be in the form of informational articles, analyses of various topics, and much more. For business websites that solely focus on selling their products and services through their website, including informational articles about their industry is smart, and this data is usually pretty easily available.
Another reason why most business websites do not qualify for the program, is that most businesses are specialized, and these websites are most likely to get Ads from their competitors, as only those ads would be relevant. As discussed, competitor ads would be blocked by you, filtered by Google, or both, so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus only on links for generating search engine traffic do not have any content at all, according to both common sense and Google. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words each and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.
We’ve developed a 5-Step plan for success.
I will discuss that in my latter posts.
Make Sense of Google AdSense – and make money!
As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.
Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.
You may be wondering how to make money easily with online advertising, and you have come to the right place!
The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.
While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!
We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?
First let’s examine what AdSense is and how it works.
What is Google AdSense?
Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.
Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
AdSense is an application of AdWords beyond Google.com
Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.
Google AdWords
If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.
We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.
The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…
How the Ads Get On Your Site
Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
How much can I make with AdSense and how do I get started?
You’ve seen the nutty claims by so-called “internet experts” that strategies and programs they have devised enable surfers to earn thousands of dollars within a matter of days! Or minutes!! No such thing.
However, there are several lucrative programs that can provide an extremely generous income with comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes some planning, like anything real does. The rest of our report is all about unlocking that potential.
To start understanding the potential, think about how you make money with this program. Each time someone clicks an ad on your pages, you get a percentage of what Google is paid for placing that ad.
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation, Clickthrough value is the amount the advertiser pays per click for the Ad (this figure varies); the Payout Rate is the percentage of revenue to be paid for every click fixed by Google (this figure varies); Clickthrough rate is simply the # of times the ad is clicked on in a certain period of time divided by the # of times it is displayed during the same period; Webpage traffic is the # of visitors to your website; and Frequency of Ad is the # of times this particular ad appears on your webpage.
Let’s put some figures into the above equation and see what the income is. The figures below are for a single day:
Clickthrough Value 30 cents or $0.30 (The advertiser pays 30 cents per click for the Ad, to Google)
Payout Rate 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)
Clickthrough rate of the Ad the ad is displayed 100 times within the day and clicked by 9 people the clickthrough rate would be 0.09
Webpage traffic 150 visitors during the days
Frequency of Ad 100
The Income per day from a single ad would be = 0.30 * 0.5 * 0.09 * 150 * 100
= $202.5
If you consider this to be the average income per day, the total revenue generated within a month would be more than $6000. This is incredible, considering you basically did nothing to earn that money. We know of cases where people have earned even more than $25,000 a month with AdSense, which is a large sum to anyone.
Our goal is to equip you to get started on the road to making money with AdSense.
Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.
You may be wondering how to make money easily with online advertising, and you have come to the right place!
The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.
While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!
We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?
First let’s examine what AdSense is and how it works.
What is Google AdSense?
Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.
Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.
AdSense is an application of AdWords beyond Google.com
Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.
Google AdWords
If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.
We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.
The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…
How the Ads Get On Your Site
Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
How much can I make with AdSense and how do I get started?
You’ve seen the nutty claims by so-called “internet experts” that strategies and programs they have devised enable surfers to earn thousands of dollars within a matter of days! Or minutes!! No such thing.
However, there are several lucrative programs that can provide an extremely generous income with comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes some planning, like anything real does. The rest of our report is all about unlocking that potential.
To start understanding the potential, think about how you make money with this program. Each time someone clicks an ad on your pages, you get a percentage of what Google is paid for placing that ad.
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation, Clickthrough value is the amount the advertiser pays per click for the Ad (this figure varies); the Payout Rate is the percentage of revenue to be paid for every click fixed by Google (this figure varies); Clickthrough rate is simply the # of times the ad is clicked on in a certain period of time divided by the # of times it is displayed during the same period; Webpage traffic is the # of visitors to your website; and Frequency of Ad is the # of times this particular ad appears on your webpage.
Let’s put some figures into the above equation and see what the income is. The figures below are for a single day:
Clickthrough Value 30 cents or $0.30 (The advertiser pays 30 cents per click for the Ad, to Google)
Payout Rate 50% or 0.5 (This is an assumption based on what many experts believe to be the current payout rate for most deals)
Clickthrough rate of the Ad the ad is displayed 100 times within the day and clicked by 9 people the clickthrough rate would be 0.09
Webpage traffic 150 visitors during the days
Frequency of Ad 100
The Income per day from a single ad would be = 0.30 * 0.5 * 0.09 * 150 * 100
= $202.5
If you consider this to be the average income per day, the total revenue generated within a month would be more than $6000. This is incredible, considering you basically did nothing to earn that money. We know of cases where people have earned even more than $25,000 a month with AdSense, which is a large sum to anyone.
Our goal is to equip you to get started on the road to making money with AdSense.
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